Entrepreneurs placed on new platform
SANDTON – A new platform to connect entrepreneurs was recently launched.
A new global platform for African businesses to connect entrepreneurs was recently launched.
The new digital platform, Entrepreneur Connect Africa #ECAfrica100 facilitates collaboration and exposure for African businesses to global markets.
It was launched by media and communications expert Vanessa Perumal who is taking her innovative practice in the field to the next level.
With unemployment catapulting, #ECAfrica100 is about doing business to propel job creation through economic transformation and accelerate penetration into new markets.
Perumal uses technology as a disruptor to consciously drive conversations that entrepreneurial collaboration, innovation, and trade; drives this groundbreaking digital television platform which launches simultaneously in South Africa, Congo, Kenya, Zimbabwe and Tanzania.
She started her company, JT Communications, which renowned for delivering creative entrepreneurs to the marketplace, 14 years ago when she exchanged her journalism career for professional communications consultancy.
“When I realised entrepreneurship was the opportunity, I dived in. My kids were young and starting JT Comms 14 years ago solved my problem [the ‘competing’ demands of career and family]. That I was able to create an income stream was a double whammy! To think I could solve global problems by doing what I love makes the move worth it.”
However, she is a realistic visionary and noted that, “[Entrepreneurship] is situational but cash flow related, it is also about solving your own personal financial needs but when you are a social entrepreneur, I reckon it is innate. Social entrepreneurship is about making an impact for the greater good, whether it is for the environment, humanity or a cause.”
The #ECAfrica100 series facilitates business conversations of international importance by profiling and promoting entrepreneurial stories in order to highlight the importance of dialogue around issues of entrepreneurship in Africa on a global scale.
#ECAfrica100 will go live from January 2019 on diverse digital and traditional media platforms.
