Company rewards staff with value
SANDTON - TLC Marketing Worldwide celebrates the opening of a new office in Sandton this month.
The company prides itself in creating bespoke reward campaigns. It has conceptualised campaigns for a number of companies ranging from McDonald’s to Samsung, Altech, Edcon and Diesel.
“As the economy shifts into a lower gear, many companies are moving from advertising glitz and product features to talking about value,” said Preneshen Munian, agency director of TLC Marketing Worldwide South Africa.
“We see marketing campaigns speak of ‘more for your money’ or ‘cost plus 3 percent’, but often those campaigns fail to move the sales needle.”
TLC Marketing Worldwide was born nearly 60 years ago with the aim of finding a better answer to customer value.
From the first customer research came the luncheon voucher, which offered companies a way of incentivising staff by offering them a meal at a local restaurant, rather than a meal in the company canteen.
The idea quickly took off and soon the company was serving more than 28 000 companies and partnering with more than 27 000 restaurants.
Details: www.tlcmarketing.com.
