Autodealer goes hyper-local
Established over a decade ago, the Autodealer print supplement is a weekly staple within the popular and highly influential local Caxton newspapers across the country.
In a highly-competitive automotive industry, Autodealer is your one-stop-shop for ‘all things cars’. Autodealer is an all-encompassing motoring product that covers print, online and social media channels. Its extensive reach through Caxton’s local newspapers means that there isn’t another motoring section that comes close to its localised print footprint.
Established over a decade ago, the Autodealer print supplement is a weekly staple within the popular and highly influential local Caxton newspapers across the country. Over 700 000 copies of Autodealer are distributed weekly throughout Gauteng alone.
In an effort to further improve the product, a decision has been made to make the Autodealer product an even more integral part of the Caxton weekly newspapers by having it as a section within the paper instead of a separate supplement.
The benefits to this include improved visibility with each paper now having a motoring section situated within the main body of the paper.
Also consider the hyper-local aspect of the product, with Autodealer now being personalised for each newspaper and having space before the popular Sports section of each paper.
As a brand that’s always looking for an opportunity for growth, Autodealer is forever expanding and looking to new avenues for expansion. In the coming months, Autodealer has plans to expand and extend its footprint into more local communities as part of our aforementioned hyper-local strategy. Stay tuned for more developments regarding this in the coming months.
More good news for readers is the fact that the Autodealer pages will revert back to a regular tabloid-sized page.
In addition to the increased size of the motoring section, its placement within a well-read section of the local print product that is reliably delivered 51 weeks of each year to every home and business within specific localities makes Autodealer a unique product within the marketplace.
Autodealer’s offering goes beyond print though, providing online and social media services as well. Despite their website being new, Autodealer is placed in the top largest online automotive websites in South Africa. Boasting nearly 400 000 unique browsers and over two-million monthly page views, Autodealer.co.za is positioned to increase its market share in the new and used car listing segment locally.
