Lesiba Sethoga of Group Communications said, “The programme assists underprivileged Grade 9 to 12 pupils from under resourced and no fee paying schools with career guidance.”
She added, “By the end of this year, the programme will have reached over 150 000 pupils through an investment of over R20 million since inception in 2009.”
An initiative by Primestars Marketing, The My Future, My Career programme offers 14 comprehensive short films which profiles over 115 careers in 14 different industries such as health, tourism and information technology, among others.
Principal of Phomoleng Secondary School in Tembisa, Mocheke Thoka said, “The programme plays a vital role in developing young leaders and overcoming our country’s challenges of skills shortage, unemployment and poverty. It helps students to clarify career goals, understand the world of work and develop career management skills.”
The programme has received support from a wide variety of sponsors such as Nedbank, Tsogo Sun, the South African Institute of Chartered Accounting and the Gauteng City Region Academy.
Third year Civil Engineering student at the University of Pretoria and former My Future, My Career pupil Albert Zitha said, “Attending the My Future, My Career programme in 2010 when I was in Grade 10 was an eye opener. At the time, I was interested in medicine, but the programme helped me realise that my true passion was not medicine, but engineering.”
The programme will run for seven weeks through the first school term at Ster-Kinekor cinemas across South Africa.
Let Sandton Chronicle know what you think about the programme, in the comments section below.
